Sustainability
What we actually do
Fashion tends to make big claims here. We would rather list what is in place, and what is not yet.
In place
- Cloudsoft and Airweight are built on recycled base yarns — polyamide and polyester.
- European manufacturing: Portugal and Türkiye, both factories visited in person.
- Two drops a year, not monthly collections. Fewer pieces, longer life.
- Plastic-free packaging: recycled cardboard and paper tape.
Not there yet
- We have no take-back or recycling programme for worn-out pieces. We are working on it, and until it exists we will not advertise it.
- Synthetic fibres shed microfibres in the wash. Right now the answer is a wash bag, not our fabric.
- Our shipping is not carbon neutral. We are not buying offsets until we can show they do something.